OVERSEAS KOL & INFLUENCER MARKETING

Your market.
Your KOL campaign.

Market strategy, overseas KOL matching, localised content and campaign reporting for Chinese brands expanding internationally.

Request a KOL campaign plan
01

Overseas market & KOL strategy

Build a plan for your target market.

Define the audience, campaign objective and platform mix for your brand’s overseas expansion.

  • Target-market and audience brief
  • Local context and platform planning
  • Campaign message and measurement goals
02

KOL discovery & matching

Find overseas KOLs who fit your brand.

Shortlist overseas influencers by audience location, language, content category and brand fit.

  • KOL discovery and audience-fit review
  • Creator shortlist and collaboration scope
  • Outreach, briefing and relationship coordination
03

Localised content & campaign delivery

Bring your product story to local audiences.

Coordinate KOL briefs, localised content, approval steps and publishing schedules around your launch.

  • Product stories and creator briefs
  • Localised video and content coordination
  • Content review and campaign publishing plan
04

Performance reporting & optimisation

Connect campaign data to your objective.

Review reach, engagement, traffic and conversion data where available, then plan the next campaign step.

  • Reach, engagement and content review
  • Traffic and conversion measurement plan
  • Campaign report and optimisation recommendations

CAMPAIGN SUPPORT THAT FITS YOUR STAGE

One overseas launch.
Or ongoing KOL campaigns.

Start with a market and objective. The scope can cover strategy, a defined influencer launch or continuing KOL collaboration and reporting.

Explore KOL campaign plans

YOUR NEXT OVERSEAS CAMPAIGN

Reach the market.
Find the right KOLs.

Discuss your campaign